Become the technology company of the European furniture industry.
Not software. Not a CRM. A new industry standard, where every walk-in becomes a digital asset and every kitchen is designed, priced and quoted in ten seconds.
A new category. Owned by you.
Today the manufacturer is blind beyond the factory order.
Dealers improvise across disconnected tools. The end customer, and all of the data, belongs to someone else.
What the manufacturer never sees
We change how a customer walks into a showroom.
A sticker on the window turns hesitation into curiosity. No appointment. No two-hour commitment. Just a design and a price in ten seconds.
A storefront in Berlin. The window itself becomes the funnel.
Two ways in. One funnel.
- 1Walks past, or steps inside
- 2Scans the QR, or the manager designs it on the spot and texts over the quote
- 3Leaves a phone number
- 4The AI agent calls back and books a visit
- 5Walks in now and refines the project
- 1A Plan in 10 quiz button is embedded as a plugin
- 2The visitor auto-designs and gets an instant price
- 3Every lead lands in SalesHack
We turn fear into curiosity.
“I need to set aside two hours. A salesperson will pitch me. I’m just browsing.” → walks past.
“I’ll just try it. It takes ten seconds.” → becomes a lead.
Enquiry → AI design → render → quote.
A short walkthrough (in German) of the full automated flow: the AI captures the enquiry, generates the auto-design, renders it photorealistically and sends the offer to the client.
Design a kitchen in 10 seconds.
Answer a few questions. Watch a design and a price appear instantly, exactly what a walk-in customer experiences at the window.
This is the lead magnet. To get the quote, the customer leaves their contact, and becomes a lead in the CRM.
Send me this quoteEvery visitor becomes a lead. Every lead, a forecast.
The biggest losses happen before the CRM. Plan in 10 captures the top of the funnel that everyone else throws away.
Based on our models and funnel experience, potential, not a guarantee.
Four drivers of growth
More leads
Capture the foot traffic that walks past today.
Higher conversion
Instant design and price collapse the sales cycle.
Win back lost buyers
AI re-engages every customer who went cold.
Better people
Top designers sell more in less time.
One tool. A compounding growth engine.
Each stage feeds the next, from the first scan at the window to owning the industry standard.
From furniture manufacturer to the SaaS platform the whole industry has to use.
No customer is ever forgotten again.
AI agents follow up in the brand’s voice, qualify intent and turn a silent pipeline into a forecast.
“Did you receive your kitchen design? Was the price right?”
“A personal offer is available for you until Sunday.”
Every contact is classified
For the first time the board sees not only sales, but future sales.
One operating system for the entire dealer network.
Every project, every customer, every euro, in one ecosystem the manufacturer finally owns.
CRM
Lead-to-contract for every dealer and seller.
ERP
Orders, planning and documents in one core.
Parametric designer
Photoreal kitchen, wardrobe & furniture design.
Mobile app
Design and quote from the showroom floor.
Analytics
Real-time conversion, revenue and ranking.
Factory integrations
Design and compare across every connected factory.
Service
Tracked visits, photo reports, reputation control.
Client app
Every customer inside the brand’s ecosystem.
Dealer app
The whole network on one standard.
A digital twin of every showroom in Europe.
See which display sells, which earns nothing, and the revenue of every square metre, across the whole network on one map.
The best designers will want to work where Plan in 10 exists.
Faster work, more sales, more bonus, less routine. Over time the strongest people migrate in, and the network upgrades itself.
- ✕2-3 hours per draft
- ✕Heavy routine
- ✕Customer can vanish
- ✕Lower income
- ✕Burnout
- ✓10 seconds to first design
- ✓AI does the routine
- ✓No lead is lost
- ✓+€150 bonus per sale
- ✓More closings, more income
A self-upgrading network
Top talent flows toward the brand. Weaker performers are naturally replaced by stronger ones. The HR brand becomes a competitive weapon across Europe.
“Powered by Plan in 10” becomes a mark of quality.
Like Intel Inside. The more showrooms display it, the stronger the brand, and the harder it is for anyone to catch up.
Thousands of windows across Europe, all carrying one standard.
Powered by PLAN IN 10, across Europe.
Every window becomes a funnel. Every city, a node in a network that markets itself.
A standard you can see from the street.
No longer just a manufacturer. A technology company.
A recurring revenue stream layered on top of the furniture business.
Subscriptions
Recurring seats across the dealer network.
AI
Premium AI design & agents as an upsell.
Licenses
Designers, architects, franchisees, partners.
Integrations
Appliances, worktops, hardware, lighting.
CARAT, Compusoft, SAP, and the gap they leave.
Each does part of the job. None turns the dealer network into an ecosystem you own.
| CARAT | Compusoft | SAP | PLAN IN 10 | |
|---|---|---|---|---|
| Parametric kitchen designer | ✓ | ✓ | × | ✓ |
| Multi-factory price compare | ~ | ~ | × | ✓ |
| Dealer CRM | × | ~ | ~ | ✓ |
| AI auto-design | × | × | × | ✓ |
| Lead capture at the window | × | × | × | ✓ |
| AI follow-up agents | × | × | × | ✓ |
| Showroom analytics | × | × | ~ | ✓ |
| You own the customer data | × | × | ~ | ✓ |
| Recurring SaaS revenue | × | × | × | ✓ |
| European exclusivity | × | × | × | ✓ |
EU-hosted. GDPR-native. The data is yours.
A German board buys nothing it cannot govern. Ownership and compliance are built in, not bolted on.
EU hosting
Data stays in the EU, on infrastructure you control.
GDPR by design
Consent, retention and the right to erasure built in.
You own the data
Every customer and project belongs to your ecosystem.
Role-based access
Granular permissions across dealers, managers and HQ.
Audit & export
Full audit trail and one-click data export, anytime.
SSO & security
SSO, encryption in transit and at rest, regular review.
From signature to a live network in 90 days.
A phased rollout that de-risks the move and migrates dealers off CARAT, Compusoft and Excel.
Foundation
Branding, factories and catalogues loaded; environment stood up.
Migration
Dealers migrated from CARAT / Compusoft / Excel into one system, because managers refine the auto-design right in your own designer, faster and simpler.
Pilot
First showrooms live with the window funnel and AI agents.
Rollout
Network-wide launch, training and the “Powered by” program.
Auto-design as a lead magnet, on the website, the storefront and in the salon, goes live in the first weeks. Details at the meeting.
The economics, for any manufacturer in the network.
Pick a manufacturer. The analytics rebuild around their scale. Everything else on this page applies to all of them equally.
If Rotpunkt deploys Plan in 10
Additional annual network sales at +15% / +20% / +30%
Where revenue leaks today
Turnover figures are public; network sizes are illustrative scenario inputs for discussion.
Model the return in real time.
Drag the sliders for your network. Recurring revenue and payback on a €3.5M acquisition recompute live.
Illustrative model, not a guarantee. Acquisition reference: €3,500,000.
One owner of the standard, not a vendor everyone shares.
This is not a software license. It is the right to define how Europe’s furniture industry sells.
1.5-year European exclusivity
The platform is yours to run and evolve across Europe.
We sell to no one else
We commit not to sell to any other European manufacturer.
Right of first refusal
First in line to buy out the remaining IP and rights.
License it onward
You may license the platform to dealers and partners, and earn.
In five years, someone becomes the Salesforce of the European furniture industry. The only question is whether it will be you.
Not a software purchase. The acquisition of an industry standard.
Full transfer, and exclusive rights to build the standard for European furniture.
What you receive
- ✓Full source code
- ✓AI design & agent technology
- ✓All intellectual property
- ✓Documentation & the team
- ✓The PLAN IN 10™ brand
- ✓Exclusive rights in Europe
- ✓The right to license the standard to others
A structure the board can say yes to
1.5-year European exclusivity + right of first refusal. The same ~€3.5M, but a strategic option, not an IT invoice.
In five years, someone becomes the Salesforce of the European furniture industry. The only question is whether it will be you.
Request the executive presentation.
Tell us where to send it. We reply within one business day.